Should Locksmiths Send Newsletters To Their Customers?
For the love of humanity, YES! If you are a locksmith and not collecting email addresses from your customers, start today. As I am sure you are well aware, it costs significantly less to retain a customer than to get a new customer. Get the most out of your marketing dollars by sending monthly newsletters to your existing customers. You will be amazed at the results. Look at the info graphic below for some specific numbers showing why you should invest in customer retention (using monthly email newsletters)
Email newsletters are easy to create, especially with email marketing software companies like Constant Contact. The cost is minimal, starting at just $20 a month, and companies like these give you access to already designed email templates and they manage your email list for you. All you have to do is plug in some content and click send!
I am sure you are thinking, I don't know how to write a newsletter. A lot of newsletters will take content from other sources and link to them. So you don't even have to write the content, just find articles you think your customers will engage with and find valuable and use those.
We usually send at least one article that would be valuable to a locksmith customer in our monthly newsletters. We encourage you to use this content in your newsletters if you think your customers will find it valuable. If you want to receive our B2B newsletter with valuable locksmith content (that you can use) simply
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