Our Core Values

Our Mission Statement

Our mission is to enhance the everyday driving experience through:

Quality, Affordable Products
Trusted Information
An Engaging Customer Experience
A Company Culture That Empowers Our Employees To Thrive

Our Vision Statement

To be a leading distribution and retail network, connecting consumers to desired products and information.


Employees are our critical success factor. Without them, we can’t serve our clients. We create and maintain a culture where each person can bring their best efforts everyday. We do this in the following ways:

  • Make good decisions based upon a mix of analysis, wisdom, experience and judgment
  • Deal with concepts and complexity comfortably
  • Use the toll-booth tactic to solve problems (i.e. root cause analysis, conversations with others, identify solutions)
  • Take responsibility for own actions and outcomes

Massive Action

If we don’t act, we don’t succeed. Our employees:

  • Take calculated risks
  • Enjoy working hard
  • Seize opportunities
  • Prioritize amidst chaos
  • Make bold/tough decisions
  • Remove obstacles that get in our way


We know the power of being positive is essential to bring our culture alive and to build meaningful relationships amongst our employees. We do this by:

  • Smiling
  • Celebrating wins/successes regularly
  • Laughing
  • Being intentionally optimistic


We can’t accomplish our goals on our own. To maximize our potential we must work together in the following ways:

  • Leverage the diversity of each others’ talents
  • View conflict as an opportunity to work together
  • Follow through on commitments made to each other
  • Help one another out with their work, even if they are in a different department


Without trust our business does not exist. We must earn and build trust with each other by:

  • Being direct and truthful
  • Keeping confidences
  • Admitting mistakes
  • Never misrepresenting ourselves
  • Respecting, and appreciating, each other
  • Recognize that each person is capable and contributes to the goals of KERI


The element that makes everything else possible is the flow of information. The following behaviors are how we ensure the free flow of information so that we can all do our jobs and live these core values:

  • Appreciate, not just understand, different communication styles
  • Listen to, not just hear, each other
  • Openly and proactively share information
  • Ask questions when unsure
  • Accept and provide ongoing feedback

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