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Core Values

Our Core Values

Our Mission Statement

Our mission is to enhance the everyday driving experience through:

Quality, Affordable Products
Trusted Information
An Engaging Customer Experience
A Company Culture That Empowers Our Employees To Thrive

Our Vision Statement

To be a leading distribution and retail network, connecting consumers to desired products and information.


What is success without employees? Unachievable. We pride ourselves on a culture that rewards employee ideas, opinions and efforts. We accomplish by encouraging:

  • Good decisions made through a mix of analysis, wisdom, experience and judgement
  • Dealing with new concepts and complexity comfort
  • Using the toll-booth tactic to solve problems (i.e. root-cause analysis, conversations, identifying solutions)
  • Take responsibility for one's own actions and outcomes

Massive Action

If we don’t act, we don’t succeed. Therefore, we have to:

  • Take calculated risks
  • Welcome hard work with open arms
  • Identify and seize opportunities
  • Prioritize amidst chaos
  • Make bold/tough decisions
  • Maneuver around or remove obstacles in our way


Positivity is a superpower. It's what fuels our culture and allows us to build and strengthen meaningful relationships. We practice this by:

  • Smiling (a simple act that leads to massive benefits for you and those around you)
  • Laughing
  • Celebrating wins/successes regularly
  • Being intentionally optimistic


Sure, accomplishing personal goals is great and all, but have you ever crushed a company sales goal over and over because all the stars in all the departments aligned just right? We work together to maximize everyone's potential. We achieve this by:

  • Leveraging the diversity of each others’ talents
  • View conflict as an opportunity to work together
  • Following through on commitments made to each other
  • Helping others with their work, even if they are in a different department


Trust is both earned and built. Without it, our business does not exist. We exercise trust by:

  • Being direct and truthful
  • Keeping confidences
  • Admitting mistakes
  • Avoiding misrepresentation
  • Respecting & appreciating each other
  • Recognizing that each person is capable and contributes to the larger goals of Keyless Entry Remote, Inc


The flow of information. The line between possible and impossible. Communication is at the core of everything we have accomplished, are accomplishing and will accomplish. We succeed by:

  • Appreciating, not just understanding, different communication styles
  • Listening to, not just hearing, each other
  • Sharing information openly and proactively
  • Asking questions when unsure
  • Accepting and providing ongoing feedback

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